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Hrithik is Reliance Mobile GSM brand ambassador
afsu | 3 | April 3, 2009 at 12:35 am | 179 views | NaachGaana Bol| Share


Reliance Mobile, ICC Player Rankings sponsor in Test match and ODI cricket, has signed on Bollywood hunk Hrithik Roshan as brand ambassador for its GSM service for a reported Rs 100 million.

Fresh off the telecom tribunal Tuesday upholding the government’s decision to allow it to offer GSM as well as CDMA services, Reliance Mobile announced a massive reduction in its GSM tariffs for both new and existing subscribers.

A high decibel media campaign is expected to roll out to pump up the volume around its service and the A list Hindi movie star has been signed on for a Rs 100 million fee, industry sources tell SportzPower.

Incidentally, sister company Reliance Big Entertainment’s movie arm Big Pictures has the worldwide marketing and distribution rights for the upcoming Hrithik starrer Kites, the most ambitious project yet from Filmkraft, father Rakesh Roshan’s production company. 

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There Are 3 Responses So Far. »

  1. afsu 3 April 2009
    12:38:45 am

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    Rs 100 million? Is it a joke?

  2. Aarohi 3 April 2009
    06:08:59 am

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    100 million is 10 cr.

  3. afsu 3 April 2009
    09:47:08 am

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    Yes I know that. But just for one endorsement, it’s a huge number. Most of the actors don’t get this amount of money even for a film. In endorsement world, Hrithik is not as popular as SRK, Saif Ali Khan, Dhoni and Mr Amitabh Bachchan. So in his case, it’s lots of money. It only means, hrithik is flying really high.

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