The year of is off to a very bad start and anow all eyes are on Billu to tyrn things around. The film is a medium budget film but the presence of Shahrukh Khan in three item songs with top heroines like Kareena Kapoor, Priyanka Chopra and Deepika Padukone does give it a feel of a big film.
The advance bookings are well below the mark at multiplexes. The film will have a fairly large release of 8-10-12 shows daily at multiplexes and around 900 cinemas across India mainly due to the presence of Shahrukh Khan.
The single screen advance which opened Monday was also not exciting and now it remains to be seen what sort of opening the film fetches tomorrow.
Talking about BILLU than the film’s promotion has been a mixed bag. Somehow it seems that the makers have tried to do the balancing act by focusing on both Irrfan Khan and Shah Rukh Khan. However, there aren’t many hopes for the film to get anything better than a 50% initial. A rare Priyadarshan film that isn’t as hot amongst the audience as most of his films have been in recent times. Shah Rukh Khan has underplayed his presence in the film and if he actually has a good part to play in the film, there could be an increase in collections as the weekend progresses.
Hello Tango bhai, how are u? Long time since we interacted.
What is your take on Ullu sorry Billu and Delhi 6? Your take on movies and what they might do businesswise is right on, so will be looking for your answer.
I think Billu will have a slow start (50-55%) but will pick up as the weekend progresses. Most Priyan movies go that way and get good WOM. I expect a good outcome for Billu. Let me see the movie first.
Delhi 6 for all practical purposes looks a winning proposition. I mean each subsequent promo looks better than the previous one. The opening should be upwards of 70 percent at the multiplexes.
My take is similar for both movies around 25 crore first week (give or take a couple) and end at around 48-52 crores.
Billu opened to poor response of around 35-40% in its first shows across the country. There was an improvement in the afternoon shows but not enough which would suggest 80%+ collections by the evening and late shows.
Billu opened to a poor response at Indore multiplexes on its first day. The collections are lower than Raaz – The Mystery Continues which was acquired at a lower price. Below are the first day figures of Billu Barber with Raaz – The Mystery Continue numbers in brackets.
Saturday 14th February 2009 14.00 IST
Boxofficeindia.Com Trade Network
Billu grossed a poor 3.50 crore nett on day one. All circuits recorded business below the mark. Business on Saturday and Sunday should be better but unless there is a huge pick up the film seems to be heading for 12-13 crore weekend business.
The producers have made huge profits by selling the rights for the film but it looks very hard for distributors to recover their costs.
===============
Now will Shahrukh pay for losses out of his pocket like Rajni?
Billu improved at the box office from Saturday afternoon. Collections were 70%+ from Saturday afternoon shows onwards. It will be interesting what the weekend brings now and good Monday collections could even mean a surprise box office success.
Billu grossed 13.50 crore over the weekend. The film managed to do better on Saturday and Sunday after a dull Friday. The Monday collections will decide the fate of the film.
Rockstar..it all depende on how many shows the movie releases…Although Billu has released in 1000 screens (Not confirmed from any credible sources though)..it has got only 8-10 shows per multiplex compared to 18-20 shows of other biggies…The release it similar to that of Raaz…
Tango – can you differentiate between prints and digital screens? I have no idea what you mean. Also, if it is 1000 screens then why are the shows half the usual number?
I have deleted “poor opening for Billu” thread as it has alread been covered here.
I am not surprised at the average opening gross of Billu. The film lacked the buzz usually associated with Priyan’s films having good cast and reasonable budget.
Like Tango said earlier, Billu may pick up just like other Priyan’s fare.
Yes, Hritik’s song was the first LBC promo to release I think. And what is one SRK compared to the entire industry – was that not what we were told at the time of OSO? Double standards? You bet.
Jumbo can only be attributed to Akki as he took the most money – he was the biggest expense in the film, on the promise of delivering the audience. Here SRK spent money to make an Irrfan film. LCMD was hardly an Abhi film, though he was the only prominent male lead there. But YRF took a risk on two female centric films, LCMD and AN, and failed in both ventures.
JA did a 16 cr weekend (on 700 prints)
OSO and TZP did under 10 cr (on 350 or so prints)
BOI tells us Billu was released with 1000 prints, but their 50 cr price was later claimed to be 35 cr. Perhaps the print count is world-wide and not just India. They never clarified that.
Billu picked up on Saturday and Sunday at Indore multiplexes. Below are the weekend comparisons between Billu and the two other big releases of 2009 Chandni Chowk To China and Raaz – The Mystery Continues.
Beld..
Billu is still not a flop by any count…It is expected to do a 20 cr first week biz and may end up at 35 cr-40 cr which would make it a avg grosser if not more..
Its too early to jump to conclusions…We still have to wait till we give or opinion of it being a flop…
Who is having things both ways? Who was blamed for the failure of Roadside Romeo? The production – because it was NOT riding on one shoulder. Whose shoulder was Jumbo riding on? Who was paid the most money to take it to success?
The promos of Billu Barber started with Irrfan and Lara. And every theatrical promo was that way. The audience was well aware that this was an Irrfan and Lara film with SRK in a cameo role, yes assisted by the ladies who in total had about 7 minutes of screen time.
JA was a historical with 700 prints and a top cast in the lead. After that we can make excuses for some reduced shows if we want, and for genre. In that sense is the genre of Billu, a village based film about a childhood friendship, an excellent one to gather crowds? There was no romance to get the crowds engaged.
About OSO – please do not confuse the issue. I was talking of the top notch star cameos in LBC and what value they brought to LBC compared to what the same was supposed to do for OSO. OSO success here was always downplayed due to the 31 stars factor! Did the same stars help LBC? Why not? Because every one knew LBC was a smaller film, even with Hritik’s song being the first promo.
“billu is a failure for srk just bcoz he promoted it so big. ”
1. Billu is not a failure yet. If a 9 cr opening CDI can garner 67 crores then let us wait before we embalm Billu.
2. Billu is a success for SRK just because he chose to use his money to make this film and give Irrfan a lead role in a mainstream film so he could shine. It will be Irrfan’s biggest opener, and his biggest success.
One may sat that casting SRK as a superstar did not cut much ice. Juntaa related Irrfan to his character, but SRK ko wo identify nahin kar paaye. I think it is a case of casting mismatch. It should have been some recent superstar in that role. Maybe Billu would have worked then.
One may say that casting SRK as a superstar did not cut much ice with public. Juntaa related Irrfan to his character, but SRK ko wo ’superstar’ se identify hi nahin kar paaye. I think it is a case of casting mismatch. It should have been some recent superstar in SRK’s role. Maybe Billu would have worked then.
Billu is not srk movie, but was highly promoted by srk. even I was not aware that Laura is the female lead till the last week when I saw promo featuring lara start coming on TV.
Deepika , kareena was even more publishised.
SRK may have so called guest appearance but he is doing 3-4 songs, climax speech so it can hardly a cameo.
CCTC opened in how many theaters in how many daily shows? Finish is more important than opening. CCTC is finished and let us wait to see where Billu ends.
>>Juntaa related Irrfan to his character, but SRK ko wo identify nahin kar paaye. I think it is a case of casting mismatch. It should have been some recent superstar in that role.
awesome
>>Akshay Kumar after CCTC debacle would have been more apt…IN that case Irfan and Akki would have swaped roles
Touche!
>>even I was not aware that Laura is the female lead till the last week
LMAO – which laura would this be
While comparing JA to Billu’s opening is not apt as the former was a historical (period) film with lots of controversies, rajasthan ban and multiplex release problems, one cannot deny that JA should have still opened better.
On the contrary one also did expect Billu to open better. It was promoted well enough but for some reason did not open well on Friday. So what went wrong?
In my view, there is an “invicible force” that we are ignoring in our discussion and that is the economic environment coupled with steep cost of tickets. One never expected Billu to open like CC2C or Ghajini with Akshay and Aamir in the lead role, as one cannot deny that people are no longer going to spend till they are convinced about the quality of product that they are spending on. In a recessionary environment the retailer will be more prudent in parting with his money. Quality of product is assuming paramount importance in the matrix of our personal spending habits and decision.
What say – I can predict that even D6 will have a solw opening, and will catch up if WOM is good to great. Hence in reality WOM rules.
Jumbo is not an Akshay film.He only dubbed for the film.
Billoo is an irfan khan film but was prmoted on shahrukh’s star power.Billo flop is irfan’s flop.Shahrukh is only producer of billoo.But only thing is extended appearence of half an hour could not bring in the audience.
“”Jumbo is not an Akshay film.He only dubbed for the film.”"I believe Akshay acted in an promotional videao and promoted it aggressively..He also tokk reportedely 7 cr for the movie which is the single most reason for the movie to bomb…although even i do not count Jumbo a Akki movie..
Sunil,
Billu is not goig to flop anytime soon….secondly it is doing min 20 cr in the fisrt week…This biz should be soleley attributed to SRKs presence withou which a irfan movie coulnt have gone beyond 5 cr..
Raj,Billoo needs 30 crores to be average,not 20 crores.
Akshay taking 7 crores is for publicity.That anyone can know,because no animated film has grossed more than 6 crores in India.
I believe you should read my posts a bit carefully…Nowhere i mentioned it needs 20 cr to be avg…Infact i believe it needs 35 cr to be avg…Consideriong the expected first week biz of 20 cr…35 cr is not far away..
Tiger, go and watch Billu and contribute to Billu-distributor’s pension fund. They are out of gas. Billu has been outrightly rejected. It did not get even a decent opening and -ve WOM did the tragic. It reflects the horror I had to experience too while watching Billu.
After enticing the nation with its path breaking music, catching everyone’s eye with innovative marketing and delivering well on the critics expectations, DEV D is now captivating the heart of its audiences and ringing in moolah at the Box Office. The first week numbers are in and the film has garnered an overwhelming record at the box office for the period starting 6th February till 12th February, the film has grossed a whopping of Rs. 13 crores at the box office and is still running strong.
A good small budget movie rakes in an average of Rs. 6 crores and this is for the third time in a row that a film from the spot boy palette that has done so exceptionally well. ”However, more than anything else I had complete faith on Anurag Kashyap’s work and the concept of the film. I am glad that the film is garnering such a tremendous response and has surpassed all expectations. With rave reviews and continued positive word of mouth, I am sure the film will keep up with its pace considering the story being so much in sync with the youth of today”- Vikas Behl, COO UTV Spot Boy.
Gabber what about the ATBB CC2C? Akshay is now laughing at the bank lol. CC2C is easily the highest grosser of 2009, way to go Akki.
You will be crying when Billu ends up a superhit.
Billu Bore!!..I saw it on Monday with only 2 rows filled. Plus almost a neglibile parking lot. Its a SRK film with majority of songs on him and promotion being totally done like a SRK film, had this promotion done for Rab Ne.it could have become an All timer.
Well, with a drop on Monday after an average opening its going to flop … it hurts SRK coz its Red Chillies film … and it came across to me in his interviews that he wanted to drive in a point that Red chillies can make good hit films ala aamir’s production … unfortunately it neither made the critics go gaga over it nor did the big release strategy pay off.
Its not a big problem cause he has 3 consecutive blockbusters behind him and every winning streak comes to an end.
By the way, whats SRK’s screen time here? Is this a SRK/Irfan movie or a Irfan Khan movie? reading the comments on this movie everywhere, it seems the former is the case .. that wud hurt more.
“and it came across to me in his interviews that he wanted to drive in a point that Red chillies can make good hit films ala aamir’s production”
Exactly…and he failed in that miserably. Compare this with Aamir’s JTYJN in which he did not even act. Upcoming Delhi Belly is also going to be on same line…..Cheers AK Prod.
Much was expected from this week’s release, Billu, since Shah Rukh Khan has produced it and also plays a longish cameo.
There was Midas man
Priyadarshan at the helm too. But going by the weekend collections, the film should be an above average grosser at best.
On Friday, Billu opened with a collection of 30 to 40 per cent for the morning shows.
Following word-of-mouth publicity and positive reviews, collections picked up. On Saturday it was between 60 and 70 per cent. Evening shows did better business. Sunday was encouraging as evening shows in many multiplexes were houseful.
The other two releases, The Stoneman Murders directed by Manish Gupta, and Jugaad directed by A Anand Kumar,
however failed to bring in the audience.
First LUCK BY CHANCE, which starred Hrithik Roshan in an extended cameo. Now BILLU, which stars Shah Rukh Khan in an extended special appearance. Compare it with a KRRISH or an OM SHANTI OM, which were riding on the respective stars’ popularity. It is evident that the viewer of today can segregate a special appearance and a full-fledged role.
A few decades ago, when Amitabh Bachchan ruled the roost, the viewer knew how dissimilar DON, SHOLAY and AMAR AKBAR ANTHONY were from BEMISAAL, ALAAP and JURMANA. They knew that the first three films were out-and-out masala fares, while the last three films were meaningful/middle of the road cinema.
Talking of LUCK BY CHANCE and BILLU, the viewers knew, much before their release, that the films belonged to other actors [Farhan Akhtar and Irrfan Khan, respectively] and that’s one of the reasons why the two films didn’t fetch a thunderous start, something that you generally expect from an SRK or a Hrithik Roshan starrer.
There’s another reason why BILLU started slow. Generally — there’s data to prove it — family sagas/socials start slow, but once the word of mouth is favourable, the business shows an escalation with each passing day. In the past, Ravi Chopra’s BAGHBAN, Sooraj R. Barjatya’s VIVAH, Aamir Khan’s TAARE ZAMEEN PAR and Aditya Chopra’s RAB NE BANA DI JODI had a lukewarm start at several places, but the films gathered steam gradually.
A similar trend was noticed in the case of BILLU, which had a slow Friday, a robust Saturday and an excellent Sunday. But the film fell on the ‘dreaded’ Monday [almost every producer has started fearing Mondays, hence the term 'dreaded'].
SRK discussed the price he has sold BILLU at, on my show — Rs. 35 cr. + Rs. 2 cr. for promotion — which means that the price is below Rs. 40 cr., definitely not Rs. 50 cr. [a few badly informed sources have been spreading this lie]. One is curious to know if the India theatrical business coupled with the revenue generated from Overseas [good], Satellite and Home Video would ensure recovery for the investors.
BILLU is a well-made film and the general feedback is very positive, so let’s see if there’s an escalation in business in days to come. Let’s wait for a few days more before we pass judgement!
Tango, interestingly sify quotes indiafm as source and declares Billu a hit, while the source itself never called Billu a hit.
BOI in fact has been silent on Billu while Taran mentioned a degree of optimism that Billu will recover. With the high cost (35 Cr), I do not see Billu a Hit, though will not be surprised that it is not a flop either. But overall a disappointment. I would not have mind if the film would have been good, but the fact is it is not. A 19 Cr week1 is hardly you will like to see for a SRK film. With Dilli6 carrying good report, I think Billu may have tough time ahead. But if it manages to scrape thru, then there is hardly any competition. But HIT tag looks unlikely at this stage.
Even i agree that “”Hit”" tag is very difficult to achieve considering the costs and colletions so far..I feel it would at the best would be Above avg and at the worst would be Avg..
But having said that again calling it a SRK film is foolish..
‘Gabber, PERCEPTION theory will work and Billu will be declared a hit ‘
Perception Hit – a term coined by Gabberniti was first used for Dostana because it managed to get a very good weekend opening something that was expecgted. If Billu had got it from Friday to Saturday, Gabberniti would have accepted it, but then Billu opened to an average opening- this itself was a suprise and unexpected. So Percpetion hit in this case is ruled out. Now the only thing that should work is good trending. However Monday saw a dip/ big drop/crash (terms from different sources) which makes the trending to be anywhere from decent to bad in week1.
However I will go by what you will finally say. Tangoniti is more grounded than Gabberniti.
Raj, I though you will change your name to Surinderji after RNBDJ where Surinder triumphed over Raj (something that Thackeray’s MNS party did not like and hence promoted Ghajini’s violence over RNBDJ’s Rab”
My parents gave my name way back in early eighties…So quite evidently they were not inspired by DDLJ…..And i appreciate them they didnt name me “”Vijay”"…afterall “”Raj”" is more cooler than “”Vijay”"
MNS is on its way to face the worst debacle in next 4 months and they would be in need of “”Rab”" at that time as you know people do not have a “”short term memory Loss”"”
Tango,I never believed in the trending theory.And you also rejected it.I think it is put forward to elevate certain stars
over others.Also trending is not an indicator of a film’s success.Perception hit,I agree it is possible.If all the people watch in first week,then second week the film will collpase like say raaz 2.
Anycase we won’t be having be non sensical discussions on trending on NG now.
“If all the people watch in first week,then second week the film will collapse like say raaz 2.”
No. It does mean that the film was not liked all that much.
Idf all the potentila audience fora film see it in first week thena cllpase in second wek means nothing. Because all the peole who would have seen it have seen it. Buta firstv wee total of 19 cr hardly sugest that kind of saturation viewing in 1st week. Trending IS a good indicator of how mucha film has been liked.
Som 12 February 2009
05:36:40 am
All Eyes On Billu
The year of is off to a very bad start and anow all eyes are on Billu to tyrn things around. The film is a medium budget film but the presence of Shahrukh Khan in three item songs with top heroines like Kareena Kapoor, Priyanka Chopra and Deepika Padukone does give it a feel of a big film.
The advance bookings are well below the mark at multiplexes. The film will have a fairly large release of 8-10-12 shows daily at multiplexes and around 900 cinemas across India mainly due to the presence of Shahrukh Khan.
The single screen advance which opened Monday was also not exciting and now it remains to be seen what sort of opening the film fetches tomorrow.
Tango 12 February 2009
05:43:53 am
http://www.glamsham.com/movies.....020910.asp
Talking about BILLU than the film’s promotion has been a mixed bag. Somehow it seems that the makers have tried to do the balancing act by focusing on both Irrfan Khan and Shah Rukh Khan. However, there aren’t many hopes for the film to get anything better than a 50% initial. A rare Priyadarshan film that isn’t as hot amongst the audience as most of his films have been in recent times. Shah Rukh Khan has underplayed his presence in the film and if he actually has a good part to play in the film, there could be an increase in collections as the weekend progresses.
Ravi 12 February 2009
06:17:03 am
Hello Tango bhai, how are u? Long time since we interacted.
What is your take on Ullu sorry Billu and Delhi 6? Your take on movies and what they might do businesswise is right on, so will be looking for your answer.
Tango 12 February 2009
10:47:23 am
Ravi bhai hi.
I think Billu will have a slow start (50-55%) but will pick up as the weekend progresses. Most Priyan movies go that way and get good WOM. I expect a good outcome for Billu. Let me see the movie first.
Delhi 6 for all practical purposes looks a winning proposition. I mean each subsequent promo looks better than the previous one. The opening should be upwards of 70 percent at the multiplexes.
My take is similar for both movies around 25 crore first week (give or take a couple) and end at around 48-52 crores.
Ravi 12 February 2009
10:49:31 am
Thanks Tango bhai, sounds about right where they need to be, but I hope Delhi 6 surprises us and does even more.
B H A I 13 February 2009
04:45:46 am
Lol. My prediction came true
Billu Opens To A Poor Response
Friday 13th February 2009 18.00 IST
Boxofficeindia.Com Trade Network
Billu opened to poor response of around 35-40% in its first shows across the country. There was an improvement in the afternoon shows but not enough which would suggest 80%+ collections by the evening and late shows.
Som 13 February 2009
08:21:23 am
Billu takes average opening; does better in small centers
utkal 14 February 2009
02:14:14 am
Indore Barometer Friday Billu
Saturday 14th February 2009 15.30 IST
Boxofficeindia.Com Trade Network
Billu opened to a poor response at Indore multiplexes on its first day. The collections are lower than Raaz – The Mystery Continues which was acquired at a lower price. Below are the first day figures of Billu Barber with Raaz – The Mystery Continue numbers in brackets.
PVR
Billu- 1,25,000 (1,31,100)
Inox
Billu – 57,300 (1,01,700)
Big (Adlabs)
Billu – 85,550 (1,17,300)
Velocity
Billu – 40,600 (64,600)
Total
Billu – 3,08,450 (4,14,700)
ritz 14 February 2009
06:43:27 am
Billu Grosses 3.50 Crore On Day One
Saturday 14th February 2009 14.00 IST
Boxofficeindia.Com Trade Network
Billu grossed a poor 3.50 crore nett on day one. All circuits recorded business below the mark. Business on Saturday and Sunday should be better but unless there is a huge pick up the film seems to be heading for 12-13 crore weekend business.
The producers have made huge profits by selling the rights for the film but it looks very hard for distributors to recover their costs.
===============
Now will Shahrukh pay for losses out of his pocket like Rajni?
neelu 15 February 2009
01:50:51 am
He will not need to Ritz. SRK is not Rajni!
Billu Improves At The Box Office
Sunday 15th February 2009 12.00 IST
Boxofficeindia.Com Trade Network
Billu improved at the box office from Saturday afternoon. Collections were 70%+ from Saturday afternoon shows onwards. It will be interesting what the weekend brings now and good Monday collections could even mean a surprise box office success.
http://www.boxofficeindia.com/.....;nCat=news
sv 15 February 2009
02:14:53 am
neelu,the question is how much should billoo net in India to be a hit?
johnnybrutal 15 February 2009
04:51:50 am
lol neelu, the way you said it i thought i’m watching a superhero movie.
Ritz: looks like we’re all going to die, superman wont be able to find us
Neelu: we wont, we dont call superman superman for no reason, look there he is.
Tango 15 February 2009
06:35:01 pm
Billu Barber Eros $510,000 (7,260) off 70 theatres (estimated)
http://www.moviecitynews.com/c.....90215.html
Quite good for an SEK extended appearance film.
rockstar 15 February 2009
08:27:46 pm
A MOVIE ON 100O PRINT I GUESS WHICH IS MORE THAN RBNBDJ I WONDER HOW THIS CAN BE TERMED A SMALL FILM
rockstar 15 February 2009
08:30:34 pm
this is one the most massive release of recent time
i would like to see first week number for sure
if it sustains it can get decent numbers just on basis of huge print count
Tango 15 February 2009
08:36:13 pm
http://www.boxofficeindia.com/.....;nCat=news
Billu Grosses 13.50 Crore Over Weekend
Monday 16th February 2009 10.00 IST
Boxofficeindia.Com Trade Network
Billu grossed 13.50 crore over the weekend. The film managed to do better on Saturday and Sunday after a dull Friday. The Monday collections will decide the fate of the film.
RAJ 15 February 2009
09:01:37 pm
Rockstar..it all depende on how many shows the movie releases…Although Billu has released in 1000 screens (Not confirmed from any credible sources though)..it has got only 8-10 shows per multiplex compared to 18-20 shows of other biggies…The release it similar to that of Raaz…
Tango 15 February 2009
09:17:50 pm
1000 log Digital screens count kar ke bol rahe hai Raj.
rockstar 15 February 2009
09:19:27 pm
u mean to say 1000 print +3 item numbers+ srk all over the promo and promotions
makes it a smaller movie
good to know that
neelu 15 February 2009
09:46:10 pm
Tango – can you differentiate between prints and digital screens? I have no idea what you mean. Also, if it is 1000 screens then why are the shows half the usual number?
Gabber 15 February 2009
09:54:11 pm
I have deleted “poor opening for Billu” thread as it has alread been covered here.
I am not surprised at the average opening gross of Billu. The film lacked the buzz usually associated with Priyan’s films having good cast and reasonable budget.
Like Tango said earlier, Billu may pick up just like other Priyan’s fare.
Gabber 15 February 2009
09:55:08 pm
*opening weekend gross*
RAJ 15 February 2009
09:57:56 pm
“”u mean to say 1000 print +3 item numbers+ srk all over the promo and promotions
makes it a smaller movie .good to know that”"
Ofcorse it is because it is a Irfan movie to the core…
One Cant say that LBC had HR and all other stars so its a big movie..
rockstar 15 February 2009
10:03:34 pm
cmmon its srk’s home production he is in 3 item songs …….is all over the promotion
was hr all over the promotion in lbc ?
its irfan movie ya may be but i have seen how the same double standrad has been in past to put down akki in jumbo , abhi in lcmd
neelu 15 February 2009
10:07:05 pm
Yes, Hritik’s song was the first LBC promo to release I think. And what is one SRK compared to the entire industry – was that not what we were told at the time of OSO? Double standards? You bet.
RAJ 15 February 2009
10:11:58 pm
Rockstar,
I am the one who never think Jumbo a Akki movie or LCMD a Abhi movie….
Similarly i dont think succes or failure of a guest role should be attributed to the guest artist…
Yes…If Billu fails SRk the producer should take the blame and vice versa…Not SRK the actor…
rockstar 15 February 2009
10:13:40 pm
raj: its not directed at u
RAJ 15 February 2009
10:14:33 pm
Rockstar…Still… i clarified my stand…
neelu 15 February 2009
10:19:27 pm
Jumbo can only be attributed to Akki as he took the most money – he was the biggest expense in the film, on the promise of delivering the audience. Here SRK spent money to make an Irrfan film. LCMD was hardly an Abhi film, though he was the only prominent male lead there. But YRF took a risk on two female centric films, LCMD and AN, and failed in both ventures.
JA did a 16 cr weekend (on 700 prints)
OSO and TZP did under 10 cr (on 350 or so prints)
BOI tells us Billu was released with 1000 prints, but their 50 cr price was later claimed to be 35 cr. Perhaps the print count is world-wide and not just India. They never clarified that.
neelu 15 February 2009
10:24:12 pm
http://boxofficeindia.com/npag.....;nCat=news
Indore Barometer Weekend Billu
Monday 16th February 2009 10.00 IST
Billu picked up on Saturday and Sunday at Indore multiplexes. Below are the weekend comparisons between Billu and the two other big releases of 2009 Chandni Chowk To China and Raaz – The Mystery Continues.
PVR
Billu – 1,25,000 1,85,200 2,26,600 5,36,800
CC2C – 1,99,500 2,10,000 2,71,800 6,81,300
Raaz TMC – 1,31,100 1,30,400 1,42,000 4,03,500
Inox
Billu – 57,300 91,750 1,39,900 2,88,950
CC2C – 1,22,800 99,000 1,69,000 3,90,800
Raaz TMC – 1,01,700 70,000 96,200 2,67,900
Big (Adlabs)
Billu – 85,550 1,12,700 1,51,300 3,49,550
CC2C – 1,30,400 1,37,500 2,01,700 4,69,600
Raaz TMC – 1,17,300 88,000 1,08,900 3,14,200
Velocity
Billu – 40,600 61,300 83,800 1,85,700
CC2C – 93,300 52,600 1,34,900 2,80,800
Raaz TMC – 64,600 48,000 63,500 1,76,100
Total
Billu – 3,08,450 4,53,950 6,01,600 13,64,000
CC2C – 5,46,000 4,99,100 7,77,400 18,22,500
Raaz TMC – 4,14,700 3,36,400 4,10,600 11,71,700
rockstar 15 February 2009
10:28:21 pm
promise
audience know its a srk’s home production ……….he is all over the promo WITH MANY OF THE INDUSTRY’S HOTTEST GIRL FOR WHAT
BRINGING IN CROWD
JA IS A HOTORICAL WITH SAME REDUCED NUMBER OF SHOWS THANKS TO LENGTH AND WAS BANNED IM SOME PARTS
OSO DID MORE
TZP IS A SMALL BUDGETED FILM SMALLER THAN BILLU AND FACED STIFF COMPETITITION FROM A HARDCORE MASALA MOVIE
rockstar 15 February 2009
10:30:12 pm
u just can’t have things both way and blame akki for jumbo
My name is Beld 15 February 2009
10:32:12 pm
agree with rock. billu is a failure for srk just bcoz he promoted it so big. tzp and billu are good comparisons imo
RAJ 15 February 2009
10:39:56 pm
Beld..
Billu is still not a flop by any count…It is expected to do a 20 cr first week biz and may end up at 35 cr-40 cr which would make it a avg grosser if not more..
Its too early to jump to conclusions…We still have to wait till we give or opinion of it being a flop…
neelu 15 February 2009
10:47:48 pm
Who is having things both ways? Who was blamed for the failure of Roadside Romeo? The production – because it was NOT riding on one shoulder. Whose shoulder was Jumbo riding on? Who was paid the most money to take it to success?
The promos of Billu Barber started with Irrfan and Lara. And every theatrical promo was that way. The audience was well aware that this was an Irrfan and Lara film with SRK in a cameo role, yes assisted by the ladies who in total had about 7 minutes of screen time.
JA was a historical with 700 prints and a top cast in the lead. After that we can make excuses for some reduced shows if we want, and for genre. In that sense is the genre of Billu, a village based film about a childhood friendship, an excellent one to gather crowds? There was no romance to get the crowds engaged.
About OSO – please do not confuse the issue. I was talking of the top notch star cameos in LBC and what value they brought to LBC compared to what the same was supposed to do for OSO. OSO success here was always downplayed due to the 31 stars factor! Did the same stars help LBC? Why not? Because every one knew LBC was a smaller film, even with Hritik’s song being the first promo.
“billu is a failure for srk just bcoz he promoted it so big. ”
1. Billu is not a failure yet. If a 9 cr opening CDI can garner 67 crores then let us wait before we embalm Billu.
2. Billu is a success for SRK just because he chose to use his money to make this film and give Irrfan a lead role in a mainstream film so he could shine. It will be Irrfan’s biggest opener, and his biggest success.
RAJ 15 February 2009
10:49:40 pm
Agree mostly with you Neelu..
Gabber 15 February 2009
11:02:46 pm
Neelu/Raj, chit bhi meri pat bhi meri
neelu 15 February 2009
11:04:36 pm
Gabber – if Jumbo had been a hit, whose hit would it be? Simple question. If Billu is a hit, it will be an Irrfan hit.
Gabber 15 February 2009
11:05:57 pm
One may sat that casting SRK as a superstar did not cut much ice. Juntaa related Irrfan to his character, but SRK ko wo identify nahin kar paaye. I think it is a case of casting mismatch. It should have been some recent superstar in that role. Maybe Billu would have worked then.
Gabber 15 February 2009
11:06:40 pm
One may say that casting SRK as a superstar did not cut much ice with public. Juntaa related Irrfan to his character, but SRK ko wo ’superstar’ se identify hi nahin kar paaye. I think it is a case of casting mismatch. It should have been some recent superstar in SRK’s role. Maybe Billu would have worked then.
neelu 15 February 2009
11:08:00 pm
Gabber – one may say that this is not CCTC, and the fate of this film will not be decided in one week
neelu 15 February 2009
11:08:27 pm
Nice dodge on the Jumbo question BTW.
Gabber 15 February 2009
11:08:53 pm
‘Gabber – if Jumbo had been a hit, whose hit would it be? Simple question. If Billu is a hit, it will be an Irrfan hit.’
point taken but what if Billu is not a hit?
RAJ 15 February 2009
11:09:39 pm
Lol…Gabber..Akshay Kumar after CCTC debacle would have been more apt…IN that case Irfan and Akki would have swaped roles…
Gabber 15 February 2009
11:12:58 pm
Neelu, CCTC ko to Billu se jyaada badi opening mili thi (CCTC is the 5th biggest weekend gross ever).
rudresh 15 February 2009
11:17:04 pm
Billu is not srk movie, but was highly promoted by srk. even I was not aware that Laura is the female lead till the last week when I saw promo featuring lara start coming on TV.
Deepika , kareena was even more publishised.
SRK may have so called guest appearance but he is doing 3-4 songs, climax speech so it can hardly a cameo.
Gabber 15 February 2009
11:17:32 pm
Raj, Akki in any role in Priyadarshan’s film does wonders at Box office.
neelu 15 February 2009
11:17:33 pm
CCTC opened in how many theaters in how many daily shows? Finish is more important than opening. CCTC is finished and let us wait to see where Billu ends.
neelu 15 February 2009
11:18:41 pm
Rudresh – I think he has quite a bit less screen time than Aamir in TZP.
rudresh 15 February 2009
11:19:53 pm
Neelu, I am not comparing his role with Aamir role in TZP.
rudresh 15 February 2009
11:20:59 pm
I also think that 20 crore opening for Billu will not be bad.
Is some one is expecting it to open more than 30 crore????
rudresh 15 February 2009
11:22:03 pm
I remember that in lasdt 6 months so called blockbuster in making also did not opened more than 25 crore
Tango 15 February 2009
11:25:53 pm
Yes Rudresh, I was expecting at best 25 crore (2 crore either way). Would have added acouple more crores but for the low opening on Friday.
As per indications today it has fallen by 30-35 percent as compard to Sunday, that is fine by me especially as it is for the early shows.
RAJ 15 February 2009
11:28:36 pm
“”Raj, Akki in any role in Priyadarshan’s film does wonders at Box office.”"
Yeah agree Gabber..Its a different thing none of them gross more than 40 cr(Except ofcource Bhul Bulaiya)
RAJ 15 February 2009
11:30:10 pm
Tango,
Yes by all probablity Billu would do as per your predictions in the first week…
Lets see where it ends..
RAJ 15 February 2009
11:31:32 pm
Rudresh..
“”I remember that in lasdt 6 months so called blockbuster in making also did not opened more than 25 crore”"
And the same movie was predicted to open to 70 Cr plus in the first week by some of us here..
neelu 15 February 2009
11:38:23 pm
Arre Chandni Chowk ka peecha chord do aap log. I liked the film and I have no idea why it did not work.
RAJ 15 February 2009
11:39:35 pm
Neelu,
“”Arre Chandni Chowk ka peecha chord do aap log. I liked the film and I have no idea why it did not work.”"
because it had Akshay the superstar…
My name is Beld 15 February 2009
11:44:35 pm
>>Juntaa related Irrfan to his character, but SRK ko wo identify nahin kar paaye. I think it is a case of casting mismatch. It should have been some recent superstar in that role.
awesome
>>Akshay Kumar after CCTC debacle would have been more apt…IN that case Irfan and Akki would have swaped roles
Touche!
>>even I was not aware that Laura is the female lead till the last week
LMAO – which laura would this be
julie 16 February 2009
12:04:04 am
While comparing JA to Billu’s opening is not apt as the former was a historical (period) film with lots of controversies, rajasthan ban and multiplex release problems, one cannot deny that JA should have still opened better.
On the contrary one also did expect Billu to open better. It was promoted well enough but for some reason did not open well on Friday. So what went wrong?
In my view, there is an “invicible force” that we are ignoring in our discussion and that is the economic environment coupled with steep cost of tickets. One never expected Billu to open like CC2C or Ghajini with Akshay and Aamir in the lead role, as one cannot deny that people are no longer going to spend till they are convinced about the quality of product that they are spending on. In a recessionary environment the retailer will be more prudent in parting with his money. Quality of product is assuming paramount importance in the matrix of our personal spending habits and decision.
What say – I can predict that even D6 will have a solw opening, and will catch up if WOM is good to great. Hence in reality WOM rules.
rudresh 16 February 2009
12:11:11 am
“which laura would this be ”
I my self has no idea
rudresh 16 February 2009
12:13:26 am
Every one has problem with the glamorized village woman. So thats why may be our own lara has become laura.
sv 16 February 2009
02:07:28 am
Jumbo is not an Akshay film.He only dubbed for the film.
Billoo is an irfan khan film but was prmoted on shahrukh’s star power.Billo flop is irfan’s flop.Shahrukh is only producer of billoo.But only thing is extended appearence of half an hour could not bring in the audience.
RAJ 16 February 2009
02:09:56 am
“”Jumbo is not an Akshay film.He only dubbed for the film.”"I believe Akshay acted in an promotional videao and promoted it aggressively..He also tokk reportedely 7 cr for the movie which is the single most reason for the movie to bomb…although even i do not count Jumbo a Akki movie..
Sunil,
Billu is not goig to flop anytime soon….secondly it is doing min 20 cr in the fisrt week…This biz should be soleley attributed to SRKs presence withou which a irfan movie coulnt have gone beyond 5 cr..
sv 16 February 2009
10:49:29 am
Raj,Billoo needs 30 crores to be average,not 20 crores.
Akshay taking 7 crores is for publicity.That anyone can know,because no animated film has grossed more than 6 crores in India.
Gabber 17 February 2009
03:50:02 am
BOI: Billu crashes from Monday; week1 to be < 20 Cr – Headed for a FLOP
http://www.boxofficeindia.com/.....6f6c823b4b
Gabber 17 February 2009
03:51:56 am
Billu fell very heavily at Indore multiplexes on Monday. The collections are 50% lower than Friday and 75% lower than Sunday.
RAJ 17 February 2009
03:53:01 am
SV,
I believe you should read my posts a bit carefully…Nowhere i mentioned it needs 20 cr to be avg…Infact i believe it needs 35 cr to be avg…Consideriong the expected first week biz of 20 cr…35 cr is not far away..
ritz 17 February 2009
04:06:04 am
Billu at best can gross 29 Cr. No more than that.
Tiger 17 February 2009
04:31:36 am
Unlike CCTC Billu which fell heavily on Monday has picked up again and is expected run to full houses till the weekend.
Gabber 17 February 2009
04:48:46 am
Tiger, go and watch Billu and contribute to Billu-distributor’s pension fund. They are out of gas. Billu has been outrightly rejected. It did not get even a decent opening and -ve WOM did the tragic. It reflects the horror I had to experience too while watching Billu.
B H A I 17 February 2009
05:37:19 am
” go and watch Billu and contribute to Billu-distributor’s pension fund”
Hahahahahaha. You have a terrific sense of humor Gabber bhai
Som 17 February 2009
07:47:24 am
Billu in UK
Much better opening here.
utkal 17 February 2009
08:39:20 am
Report in Glamsham
After enticing the nation with its path breaking music, catching everyone’s eye with innovative marketing and delivering well on the critics expectations, DEV D is now captivating the heart of its audiences and ringing in moolah at the Box Office. The first week numbers are in and the film has garnered an overwhelming record at the box office for the period starting 6th February till 12th February, the film has grossed a whopping of Rs. 13 crores at the box office and is still running strong.
A good small budget movie rakes in an average of Rs. 6 crores and this is for the third time in a row that a film from the spot boy palette that has done so exceptionally well. ”However, more than anything else I had complete faith on Anurag Kashyap’s work and the concept of the film. I am glad that the film is garnering such a tremendous response and has surpassed all expectations. With rave reviews and continued positive word of mouth, I am sure the film will keep up with its pace considering the story being so much in sync with the youth of today”- Vikas Behl, COO UTV Spot Boy.
Tiger 17 February 2009
09:18:52 am
Gabber what about the ATBB CC2C? Akshay is now laughing at the bank lol. CC2C is easily the highest grosser of 2009, way to go Akki.
You will be crying when Billu ends up a superhit.
cticize 17 February 2009
12:05:26 pm
Billu Bore!!..I saw it on Monday with only 2 rows filled. Plus almost a neglibile parking lot. Its a SRK film with majority of songs on him and promotion being totally done like a SRK film, had this promotion done for Rab Ne.it could have become an All timer.
A C H I L L E S 17 February 2009
12:25:16 pm
Well, with a drop on Monday after an average opening its going to flop … it hurts SRK coz its Red Chillies film … and it came across to me in his interviews that he wanted to drive in a point that Red chillies can make good hit films ala aamir’s production … unfortunately it neither made the critics go gaga over it nor did the big release strategy pay off.
Its not a big problem cause he has 3 consecutive blockbusters behind him and every winning streak comes to an end.
By the way, whats SRK’s screen time here? Is this a SRK/Irfan movie or a Irfan Khan movie? reading the comments on this movie everywhere, it seems the former is the case .. that wud hurt more.
KJO will come handy soon.
ritz 17 February 2009
12:38:57 pm
“and it came across to me in his interviews that he wanted to drive in a point that Red chillies can make good hit films ala aamir’s production”
Exactly…and he failed in that miserably. Compare this with Aamir’s JTYJN in which he did not even act. Upcoming Delhi Belly is also going to be on same line…..Cheers AK Prod.
ritz 17 February 2009
12:50:19 pm
And he ruined his health by postponing his surgery for this pathetically directed piece of crap!?!
Tango 17 February 2009
11:03:09 pm
http://www.hindustantimes.com/.....but+steady
Vajir Singh, Hindustan Times
Much was expected from this week’s release, Billu, since Shah Rukh Khan has produced it and also plays a longish cameo.
There was Midas man
Priyadarshan at the helm too. But going by the weekend collections, the film should be an above average grosser at best.
On Friday, Billu opened with a collection of 30 to 40 per cent for the morning shows.
Following word-of-mouth publicity and positive reviews, collections picked up. On Saturday it was between 60 and 70 per cent. Evening shows did better business. Sunday was encouraging as evening shows in many multiplexes were houseful.
The other two releases, The Stoneman Murders directed by Manish Gupta, and Jugaad directed by A Anand Kumar,
however failed to bring in the audience.
Tango 17 February 2009
11:04:58 pm
http://www.bollywoodhungama.co.....index.html
Business Talk With Taran Adarsh
‘Billu’ slow despite good feedback
February 18, 2009 – 09:20 IST
First LUCK BY CHANCE, which starred Hrithik Roshan in an extended cameo. Now BILLU, which stars Shah Rukh Khan in an extended special appearance. Compare it with a KRRISH or an OM SHANTI OM, which were riding on the respective stars’ popularity. It is evident that the viewer of today can segregate a special appearance and a full-fledged role.
A few decades ago, when Amitabh Bachchan ruled the roost, the viewer knew how dissimilar DON, SHOLAY and AMAR AKBAR ANTHONY were from BEMISAAL, ALAAP and JURMANA. They knew that the first three films were out-and-out masala fares, while the last three films were meaningful/middle of the road cinema.
Talking of LUCK BY CHANCE and BILLU, the viewers knew, much before their release, that the films belonged to other actors [Farhan Akhtar and Irrfan Khan, respectively] and that’s one of the reasons why the two films didn’t fetch a thunderous start, something that you generally expect from an SRK or a Hrithik Roshan starrer.
There’s another reason why BILLU started slow. Generally — there’s data to prove it — family sagas/socials start slow, but once the word of mouth is favourable, the business shows an escalation with each passing day. In the past, Ravi Chopra’s BAGHBAN, Sooraj R. Barjatya’s VIVAH, Aamir Khan’s TAARE ZAMEEN PAR and Aditya Chopra’s RAB NE BANA DI JODI had a lukewarm start at several places, but the films gathered steam gradually.
A similar trend was noticed in the case of BILLU, which had a slow Friday, a robust Saturday and an excellent Sunday. But the film fell on the ‘dreaded’ Monday [almost every producer has started fearing Mondays, hence the term 'dreaded'].
SRK discussed the price he has sold BILLU at, on my show — Rs. 35 cr. + Rs. 2 cr. for promotion — which means that the price is below Rs. 40 cr., definitely not Rs. 50 cr. [a few badly informed sources have been spreading this lie]. One is curious to know if the India theatrical business coupled with the revenue generated from Overseas [good], Satellite and Home Video would ensure recovery for the investors.
BILLU is a well-made film and the general feedback is very positive, so let’s see if there’s an escalation in business in days to come. Let’s wait for a few days more before we pass judgement!
Gabber 18 February 2009
12:31:36 am
Thanks Tango for posting the updates.
Good to see media going full throttle to support Billu. I hope it recovers its cost.
Tango Bhai, did you see billu? What’s your reaction?
sv 18 February 2009
01:32:23 am
Billu’s theatre rights have been sold for 35 crores worldwide.
I don’t think billu will pick up now.Anyway let the film finish its run.
Tango 18 February 2009
02:00:10 am
Gabber I have seen Billu and gave my reactions that I was not happy with the culmination of the story.
As far as media supporting or opposing, no one can call a hit film flop or a flop film hit.
At least you should trust Baba Joginder’s verdict and judgement.
Case CC2C- Did I or anyone else try anything, unlike Namastey London or Welcome. Because it was acase of injustice!
Som 18 February 2009
04:52:01 am
Billu fair in overseas
Tango 18 February 2009
08:49:03 pm
Billu cuts through the BO
http://sify.com/movies/bollywo.....d=14521781
Billu
Cast: Shah Rukh Khan, Irrfan Khan, Lara Dutta, Om Puri, Rajpal Yadav, Rasika Joshi
Director : Priyadarshan
Well-made film with an excellent emotional ending
Could’ve done away with a few songs
BO verdict : Hit
Gabber 18 February 2009
08:58:57 pm
Tango, interestingly sify quotes indiafm as source and declares Billu a hit, while the source itself never called Billu a hit.
BOI in fact has been silent on Billu while Taran mentioned a degree of optimism that Billu will recover. With the high cost (35 Cr), I do not see Billu a Hit, though will not be surprised that it is not a flop either. But overall a disappointment. I would not have mind if the film would have been good, but the fact is it is not. A 19 Cr week1 is hardly you will like to see for a SRK film. With Dilli6 carrying good report, I think Billu may have tough time ahead. But if it manages to scrape thru, then there is hardly any competition. But HIT tag looks unlikely at this stage.
RAJ 18 February 2009
09:05:14 pm
gabber,
Even i agree that “”Hit”" tag is very difficult to achieve considering the costs and colletions so far..I feel it would at the best would be Above avg and at the worst would be Avg..
But having said that again calling it a SRK film is foolish..
Tango 18 February 2009
09:07:22 pm
Gabber, PERCEPTION theory will work and Billu will be declared a hit
Gabber 18 February 2009
09:21:19 pm
‘Gabber, PERCEPTION theory will work and Billu will be declared a hit ‘
Perception Hit – a term coined by Gabberniti was first used for Dostana because it managed to get a very good weekend opening something that was expecgted. If Billu had got it from Friday to Saturday, Gabberniti would have accepted it, but then Billu opened to an average opening- this itself was a suprise and unexpected. So Percpetion hit in this case is ruled out. Now the only thing that should work is good trending. However Monday saw a dip/ big drop/crash (terms from different sources) which makes the trending to be anywhere from decent to bad in week1.
However I will go by what you will finally say. Tangoniti is more grounded than Gabberniti.
Gabber 18 February 2009
09:24:52 pm
Raj, I though you will change your name to Surinderji after RNBDJ where Surinder triumphed over Raj (something that Thackeray’s MNS party did not like and hence promoted Ghajini’s violence over RNBDJ’s Rab”
RAJ 18 February 2009
09:37:25 pm
Lol..Gabber,
My parents gave my name way back in early eighties…So quite evidently they were not inspired by DDLJ…..And i appreciate them they didnt name me “”Vijay”"…afterall “”Raj”" is more cooler than “”Vijay”"
MNS is on its way to face the worst debacle in next 4 months and they would be in need of “”Rab”" at that time as you know people do not have a “”short term memory Loss”"”
sv 18 February 2009
09:44:12 pm
Billu doesn’t look like grossing even 25 crores now.It is a clear flop.
Tango 18 February 2009
09:58:08 pm
” Tangoniti is more grounded than Gabberniti.”
I am humbled by that Gabber, but on a serios note Dostana was a clear success.
May be you have forgotten perception theory was coined, after trending theory was put in the dust bin, when Sarkar Raj released
sv 18 February 2009
10:56:08 pm
Tango,I never believed in the trending theory.And you also rejected it.I think it is put forward to elevate certain stars
over others.Also trending is not an indicator of a film’s success.Perception hit,I agree it is possible.If all the people watch in first week,then second week the film will collpase like say raaz 2.
Anycase we won’t be having be non sensical discussions on trending on NG now.
utkal 18 February 2009
11:27:53 pm
“If all the people watch in first week,then second week the film will collapse like say raaz 2.”
No. It does mean that the film was not liked all that much.
Idf all the potentila audience fora film see it in first week thena cllpase in second wek means nothing. Because all the peole who would have seen it have seen it. Buta firstv wee total of 19 cr hardly sugest that kind of saturation viewing in 1st week. Trending IS a good indicator of how mucha film has been liked.