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The Ghajini Challenge!saket | January 5, 2009, 3:40 PM | 56 comments | 593 views
HISTORIC is the word that’s used to describe Ghajini’s opening. It is indeed historic, and here’s why:
* The first film to beat the previous best opener (RNBDJ) by a margin of 10+ Crores (7 day opening)
* The widest release with a print count of around 1100 prints in India, it notched up a per print average of 5L per print (approx)
It’s a behemoth in terms of Percentage occupancy and Volume, which I define as the margin by which it outscored its previous rival.
To get a fair idea, Chak De India has the best print average of 5.21L/print for 422 prints, among major grossers. Ghajini has achieved that kind of per print average over almost THREE times the print count. To achieve a high print average over a small/medium sized print count is one thing, to do it over the highest print count ever, is something that becomes a distributor’s “Chappar Phad Ke…” dream.
So this in effect is the challenge — for a movie to be as ‘historic’ an opener, the new film has to beat Ghajini’s record by:
1) At least 10 Crores (which implies an opening of 65 Crores in 7 days!)
2) Do so, without increasing the print count by more than 200-250 prints!
A film released on 2000 prints could break Ghajini’s record by 10 crores, albeit with a proportionally poor screen average of 3.25L/print. Hardly commendable!
CCTC offers an intriguing possibility. It’s releasing on precisely 250 more prints (in India) and it’s a major film with a major star, playing the lead. If it manages to beat the Ghajini challenge, Akshay Kumar automatically will become the biggest star of BW! If he manages to touch 55 Crores with the current print count, he falls short, because he has an advantage of 250 extra prints!
That’s the way it is. In order to beat Ghajini, not only is the margin important, the percentage occupancy is also a factor!
Any bets on which film will actually meet this challenge? Or which star would be able to shatter the ‘myth’ that is now known as Ghajini?