RGV Blog: Hits & Flops
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June 20th, 2008

Hits & Flops

Basically I believe that hits and flops are emotional terms, without any comprehensive meaning. I say this because film in a true sense is a one-to-one experience between the filmmaker and each individual viewer. A film is made because the filmmaker has a story which he desires to tell and film business is about carrying the film effectively to as many viewers as possible and in the process to make money out of it. There is the hardware which is the hundreds of theatres in existence and hundreds still being built cross the country and they need software to play.

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There Are 11 Responses So Far. »

  1. Comment by shaktikapoorfan on 20 June 2008:

    This man is highly intelligent.

    I find his writing entertaining and far better than Anurag Kashyap.

  2. Comment by jayshah on 20 June 2008:

    Some good points here. I think he makes an important point around collections and perception here. Its very important to note, the box office performance of a film is a “snapshot” of the time. It doesn’t reveal in totally the perception of the success or the way the film is regarded in following years. His Bandhan/Satya example is good example.

    He seems to understand box office fairly well but feel he is rather defensive in nature here. Indeed SR may have made money for producer, but in the end like he says, making money does not equate into the perception of the movie.

  3. Comment by jayshah on 20 June 2008:

    RGV is a good blogger though, like his write ups

  4. Comment by rudresh on 20 June 2008:

    making money doesnot equate for the preception about the movie.
    Its what the acceptance and rejection which make the preception about the movie.

    A movie fell by more than 65%-70% a week,will always be a rejected movie how much one may try to convince other by any way

  5. Comment by Holland...Holland... on 20 June 2008:

    >>>This was best illustrated by Abhishek Bachchan recently. >>>When he was planning to see a movie I told him that many didn’t like it and he said he would like to make his own pinion.

    I guess the movie was Sarkar Raj ;-)

    great stuff from RGV - he makes a compulsive argument. Didnt really find him defensive in this article Jay - i thought he made his point with good examples.
    i think the one factor he didnt touch on is the impact of the hit/flop tag. Definitely in the film industry - brand value is created for actors/directors/etc based on the hit/flop ratio - to an extent at least. So yes it does matter whether a movie is a hit or flop. Plus in this industry egos are so high.

  6. Comment by Holland...Holland... on 20 June 2008:

    >>>A movie fell by more than 65%-70% a week,will always be a rejected movie how much one may try to convince other by any way

    Rud - more often than not - you are right - but I would like to give u a different hypothesis
    Assume target market for a movie is 10 million footfalls.
    So if a producer is very comfortable with his product - he may chose to target 5 million footfalls in the first week and the remaining over time - assuming an average 50% attrition
    But if a producer thinks that he can package it well enough to get 7 million footfalls in the first week - he can still achieve his aim with 60% or higher attrition.
    Note in both cases he got his target of 10 million footfalls. To me its more to do with the product release strategy

  7. Comment by saket on 20 June 2008:

    So Rudresh what’s your position on KANK?

  8. Comment by rudresh on 20 June 2008:

    beld agreed if movie opened to 100% week one goes down by 50% one can understand but if open by 50% and again down by more than 65% ,what will you say.

    Saket KANK was rejected movie atleast in INDIA.

    moneywise it may not the losing venture for karan and even for dirtibutors.

  9. Comment by saket on 20 June 2008:

    Moneywise, SR might not be a ‘losing’ venture for RGV (obviously!) and the distributors.

    But I’ll agree, based on trending, it’s a different story.

  10. Comment by rudresh on 20 June 2008:

    and if the producer achives only 50% first week (it cannot be sqid na ki thats what i want to achive as no one want to spend extra money to achive the same response) and again falls by 60-70% then what you will say

    Money wise atleast for overseas distributor its losing venture.
    9.5 crore net means distributor share by maximum 55% ( we all knows the multiplex issue how they donot want to even give 50% from second week to distributor TAshan case) they collected about 5-6 crore meeds another 5-6 crore net to reach even the break even point.
    then what we will call it

  11. Comment by Achilles on 20 June 2008:

    So we are comparing SR with KANK? LOL

    Lets not forget the ‘Record Breaking’ Opening of KANK in India and its Overseas haul .. thats why KANK is considered a technical HIT … IF SR falls like that, it does not have these two advantages.

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