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I promise somewhat irregular posts on (in no particular order) Indian politics, cinema, and anything else that catches my fancy... Why "Qalandar"? So-called "liminal" religious traditions are a particular interest of mine, and "qalandar" is the sort of untranslatable, ambiguous, yet enormously evocative word that for me touches upon and articulates the experience of the sub-continent's "little" traditions in a particularly memorable way...not to mention the fact that in popular lingo the word has more than a merely religious/spiritual connotation, and can mean a bunch of other things, including a smart alec, wannabe, what-have-you...

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Madhavan Bags 4-Film Deal With Adlabs (MID-DAY)

May 10th, 2008Related|Filed Under

Maddy bags 4-film deal with Adlabs
Author: Upala KBR Date: 10 May 2008

Madhavan in Control mere haath mein hai! A still from 13B
Madhavan’s marketing acumen is what has pushed producers Adlabs to sign him on for four more films. Says Saurabh Varma, Chief Marketing Officer Adlabs, “We are impressed with Madhavan’s performance and marketing skills in 13B and are in talks of him signing him for more films.”

What’s Madhavan’s contribution to the film? Varma says, “When you sign a marketing expert who is also the hero of the film, we are shaping up the best talent. He makes an amazing contribution to the team and brings huge energy to the table right from how one can exploit the film through various means and methods to international promotion, internet, TV, radio everything to marketing strategies.”

Madhavan adds, “I like to design all my projects when complete. Once the script is locked with the director, I don’t touch it. It’s important to have a marketing strategy in place as markets are evolving today and aiming at a target audience. I like to get involved in every aspect of marketing. I had done it for Ramji Londonwaley and all my south films. In fact, in the south, I make sure my contracts have my dates divided number of days for shooting and number of days for promotion. I expect other artists to do the same.”

That makes him an Aamir Khan, then. Maddy says, “I have a long way to go before I get compared to him. I have always idolised Aamir the way he’s works and the energy he devotes to all his projects.”

There Are 2 Responses So Far. »

  1. Comment by Qalandar on 10 May 2008:

    Re: “I like to design all my projects when complete…”

    Now we know who to blame for Aarya.

    The permanent chip on his shoulder in all his interviews notwithstanding, glad to hear this piece of news; if true, it at least affords the prospect of films better than some of his recent ones.

    Anyone know what 13B is about?

  2. Comment by satyam on 10 May 2008:

    Good to hear..

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