JayShah’s Saturday Box Office Column – Slump at box office…

Note all numbers are from Trade Guide

Reporting Methodology

1) New films most of the time where possible will be benchmarked against other films ‘in the same range’. The gross used for the older films will be either one’s I have computed or a BOI gross or a gross from Joginder’s column
2) Films currently playing – I will always do some trending analysis. This is always against the ‘week before’
3) To compute subsequent week grosses I will always benchmark against ‘the first week’. Before it was always the preceding week, but Week 1 is always the best base because it gives maximum centres to use
4) Going forward I will show ONE example in FULL and show the results of the remaining scenarios

New Releases

Mr White Mr Black

Its not surprising Mr White Mr Black took such a poor start at the box office and only racked up around 2.0-2.3Cr over the week. The film looked rather dated and the promos were quite un-inspiring. The film’s been flat out rejected.

Past Releases

Tashan

There was a glimmer of hope for Tashan in the past week. The added bonus of a multiplex release meant the film had a chance to stabilize in its second week but unfortunately the film has been rejected. A multiplex reprieve came too late to save its fate at the box office.

Tashan Week 2 vs Tashan Week 1
49% Mumbai means Tashan fell by 49% in Mumbai in Week 2

Mumbai 49%
Ahmedabad 62%
Jamnagar 59%
Delhi 61%
Noida 75%
Kaushambi 72%
Gurgaon 63%
Faridabad 92%
Aligarh 57%
Bareilly 40%
Agra 71%
Raipur 69%
Ujjain 60%
Sehore 48%
Aurangabad 35%

Trending
Week 2 drop = 59%
Considering prints in multiplex, an all-India fall of close to 60% is very significant. Mumbai is the only major centre showing any kind of resistance, but by in large from the small pool of reported centres, the majority have shown a steep decline in week two.

Using my own Tashan Week 1 Total of 14.0-15.0Cr, the Tashan Week 2 Total = 41% * (14.0-15.0) = 5.7-6.1Cr

Tashan 2 Week Total = 14.0-15.0Cr(Week 1) + 5.7-6.1Cr(Week 2) = 19.7 – 21.1Cr

Verdict – Disaster

At the beginning of the year it would have been hard to imagine this to be the fate of Tashan. One of the year’s biggest movies has turned out to be one of the biggest commercial disasters of recent years. Of course there have been extenuating circumstances for such a low total, however the overall audience verdict is clear despite the numbers.

U Me Aur Hum

The fell hard it in its 4th week recording around 0.8-0.9Cr taking its total to 22.2-24.1Cr from India. The film is nothing more than below average at the box office.

Krazzy 4

Krazzy 4 too fell significantly in its 4th week. The comedy recorded around 0.2-0.3Cr taking its total to approx. 20.3-21.9Cr from India. The film is a below average performer aswell.

January 2008
Halla Bol : 11.6 – 12.3Cr (Flop)
Sunday : 18.1 – 19.0Cr (Below Average)

February 2008
Mithya : 4.9 – 5.2Cr (Average)
Jodha Akbar : 56.9 – 59.6Cr (Superhit)

March 2008
Black & White : 4.9 – 5.2Cr (Flop)
Race : 55.0 – 58.5Cr (Hit)
1-2-3 : 15.2 – 16.1Cr (Decent week one at best)

April 2008
Khuda Kay Liya : 1.5 – 2.0Cr (Above Average)
U Me Aur Hum : 22.2 – 24.1Cr (Below Average)
Krazzy 4 : 20.3 – 21.9Cr (Below Average)
Tashan : 19.7 – 21.1Cr (Disaster)

2007 – Significant Grosses (note 10Cr+ means 10Cr-20Cr bracket)

70Cr +
Om Shanti Om

60Cr+
Chak De! India, Welcome, Taare Zameen Par

50Cr+
Partner

40Cr+
Guru, Heyy Babby, Bhool Bhulaiyaa

30Cr+
Namastey London, Tara Rum Pum, Shootout At Lokhandwala, Jab We Met

20Cr+
Dhamaal

10Cr+
Honeymoon Travels Pvt Ltd, Bheja Fry, Life in a Metro, Cheeni Kum