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Hi, I am Nitesh. I love Cinema. My hobby is to be updated with the happennings of Indian film industry. Cheers!

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Chopras fallout from the multiplexes

April 26th, 2008Related|Filed Under

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The terms of revenue share agreement between distributors and multiplexes should be decided in advance not film to film. Typically, a 50-50 share split between the distributor and exhibitors in in opening week is a fair proposition. As the bigger the hit, all sides stand to gain equally. However as of Thursday, the multiplexes and Yash Raj were at odds with the release of Akshay Kumar-Saif Ali Khan-Kareena Kapoor starrer Tashan, with Yash Raj said to have altered terms of share at the last minute. As consequence, the release of the film in multiplexes on Friday is now in limbo.

Tashan like Dhoom 2 has been expected to be a big hit. But the multiplex tiff will affect its opening week. And the issue over long term will remain, which is about standardizing the revenue share policy. If Chopras can get away with higher terms at last minute, then other distributors are bound to follow suit and soon everybody will be looking to exceed the previous mark at the oddest of times.

For an industry trying to standardize and corporatize, is it professional for the Chopras to change terms on the multiplexes at the last minute? Through ups and their downs, Yash Raj people are considered generally respectable in the industry. But that may be changing. They ought not generate so much ill will from the industry that it derails the banner when a surprise hits them in the form of unexpected box office underperformer and/or failure.

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