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Satyam

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Sarkar Raj — the Govinda Promo!

April 23rd, 2008Related|Filed Under

Another fantastic one!

http://youtube.com/watch?v=EguBXC4Yc-M

There Are 16 Responses So Far. »

  1. Comment by satyam on 23 April 2008:

    I must say I have not seen such an effective promotional campaign for the longest time.

  2. Comment by Qalandar on 23 April 2008:

    why is ash weepy at multiple places in this promo? Same with the other one. I was hoping she’d be a “tough cookie” sort, the cold ice queen…

    [above comment solely to get a reaction from TheSkeptic :-)]

    In a couple of crowd scenes abhishek seems down and dirty — bring it on! Like the idea of more action here vis-a-vis the first one…

  3. Comment by satyam on 23 April 2008:

    Apocalyptic is the word skeptic!

  4. Comment by Eire on 23 April 2008:

    I love the new advert. It’s utterly copesetic. :)

    Sarkar Raj looks deadly kick arse!

  5. Comment by akshay shah on 23 April 2008:

    Whoa…….this is seriously KICK ASS!!!!

  6. Comment by satyam on 23 April 2008:

    TheSkeptic: This latest trailer reveals more of the movie’s scale and ambition, and with its teeming frames and cast of thousands it is definitely the biggest film in Varma’s career so far - the logistics look scary! Of course you can still detect that Varma avoids blowing up anything really expensive, though a couple of vehicles are despatched their graves! Amitabh and Abhishek look absolutely furious in some scenes! And Abhishek striding with shovel in hand through a hellish tableau of smoke, dust and light is apocalyptic image-making at its most hair-raising, at least in a Bollywood context. Having studied the visuals now, without the maskings and the dips into black-and-white, the wide-angle look of exaggerated perspective and distended foregrounds is *not* in evidence, so I can only conclude that Varma has been duly chastened by Aag in this respect. What one does have is the undulating movements, inclined framings and so on, all of which lend a very heated air to the proceedings.

    TheSkeptic: This is not Sarkar’s world of calm (fascistic?) moral certainty, but one where all is at un-ease, the world is askew and so are the Sarkar(s). The difference in tone and vision could not be starker between the two films. This along with the “opened-out” mise-en-scene of the sequel should placate those who were irked by the chamber-drama format and “visual abstractness” of the first film.

  7. Comment by satyam on 23 April 2008:

    Magnificent comments here.. Varma has his truest critic in theskeptic..

    I will agree with the claim of the second comment here and perhaps this film is RGV’s truer Sholay homage where the ‘fascistic order’ of the first film meets the true anarchy of the Indian body politic.

  8. Comment by akshay shah on 23 April 2008:

    “And Abhishek striding with shovel in hand through a hellish tableau of smoke, dust and light is apocalyptic image-making at its most hair-raising, at least in a Bollywood context.”–A mix of KAALA PATTHAR and the opening scene of TRISHUL in some ways!

  9. Comment by satyam on 23 April 2008:

    Akshay: That didn’t occur to me. Excellent point!

  10. Comment by satyam on 23 April 2008:

    Incidentally we were having this debate on the notion of ‘buzz’ sometime back and some of us were trying to posit a distinction between hype and buzz. Well Sarkar Raj is a perfect example of ‘buzz’ while OSO was a perfect one of ‘hype’. The latter always occurs to a great degree where there is a deficiency of the former.

  11. Comment by satyam on 23 April 2008:

    I am certainly greatly heartened by the fact that Varma seems to be more alive than ever before to all sorts of masala registers in Sarkar Raj. I have no doubt that this will be far superior to the first one.

  12. Comment by henry on 23 April 2008:

    Hopefully RGV has a more interesting story to tell this time to compensate for the hyper-stylized direction which is in ample display in this trailer and was in the original Sarkar. I’ll take the gritty and unforced direction of Satya over Sarkar any day.

  13. Comment by akshay shah on 23 April 2008:

    And looking at the promo again, this is no doubt Varmna’s “biggest” film in many ways….

  14. Comment by Eire on 23 April 2008:

    I found this advert to be gritty and stylised for Sarkar Raj which is very positive. The Govinda song really adds drama and energy to the advert.

  15. Comment by JasonTodd on 23 April 2008:

    ramu’s gone wrath of khan on this

  16. Comment by N I T E S H on 23 April 2008:

    wow!

    liked the chanting of saam, daam, dand, bhed in the latter part of the promo.

    agree with satyam, that this has to be one of the most influential promo.

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