Cinthol relaunched, Hrithik brand ambassador

Business Standard Link

Godrej Consumer Products (GCPL) today relaunched its Cinthol range of soaps, talcs and deodorants with Hrithik Roshan as the new brand ambassador.

Tanya Dubash, executive director and president (marketing), Godrej Industries, said: “The new Cinthol range is a result of research with consumers and stands for Confidence of Achievers who constantly strive to realise their aspirations without stopping. Cinthol gives them 24-Hour Confidence and enables them to lead a – Don’t Stop Life.”

Hrithik added: “It’s an honour for me to be associated with a brand like Cinthol, which has such a strong legacy. As Cinthol is all about 24-hour Confidence, energy and a ‘Don’t Stop’ attitude, it was very natural for me to associate with this brand. It is in perfect sync with my lifestyle & attitude.”