16
Bollywood boys shake their booty
11 Sep 2007, 0000 hrs IST,MADHU DAIHTOTA ,TNN
The King Khan is now going a step further and baring his six-pack abs in a special item song in his forthcoming film Om Shanti Om. Sure seems like a new trend in Bollywood.
Watch out Rakhi Sawant, Mallika Sherawat and Shilpa Shetty — you’ll soon have tough competition. Hot bod Dino Morea has just been signed for an item song in a forthcoming film, while Shah Rukh has already proved to be a sizzler in Kaal .
The King Khan is now going a step further and baring his six-pack abs in a special item song in his forthcoming film Om Shanti Om. Sure seems like a new trend in Bollywood.
“It’s a unique phenomenon, which is why it has become popular with the audience,” says actor-filmmaker Sajid Khan. He adds, “Besides, the audience had never associated men with item songs because they’ve always been about girls in glam clothes and exposure.
So today when you see heroes making a special appearance in a film, it’s a welcome change,” he adds. Sajid recently had SRK making a special appearance in a song sequence in Heyy Babyy along with Akshay Kumar and Ritiesh Deshmukh; the song, Mast Kalandhar, became a huge hit. “I’d like to believe that SRK’s presence made a difference to my film,” he says.
Director Anurag Basu says the trend of using item boys will become a bigger phenomenon because it has worked well in the past. “When the promos of Shah Rukh dancing with Aishwarya in Shakti were played on TV, they became a rage and people watched the film only for that song,says Anurag.
He adds that the mindset of the audience is changing and they’re open to new ideas. “There’s a big female audience out there too. So why do we rope in a Rakhi or Mallika only to please the male population? In that sense, I’m happy about heroes being cast as item boys,” says the director.
“It would be really interesting to have item boys. I cashed in on the trend long ago by casting Sudeep in the song Sutha Mutha in Tuntaata and Darshan in Mona Lisa,” says Indrajit Lankesh. “Why should boys have all the fun? It’s only they who get to drool over the girls all the time. I think the girls need to hoot and whistle too,” says Indrajit.
The filmmaker also lists some criteria for a good item boy. “He has to be a popular face and also have good dancing skills.” And who would he pick? “In Kannada, Puneet Rajkumar because he’s an amazing dancer and in Hindi it would be SRK or Hrithik Roshan,” he says.
Ask Prajwal Devraj if he’ll ever accept an item number and he says, “Of course I would. I love dancing. And like all other men who’ve made an impression with their songs, I’d be more than happy if I could steal the show with just a song.” And would he ever bare all like SRK in OSO? “No way, I’m not comfy with exposure,” says Prajwal.
There Are 16 Responses So Far. »
Leave a Reply
You must be logged in to post a comment.
Agree with the above estimations (considering the movie works).
But Kudos to those Reliance guys who talked about expected 175-200 crores ...
Easy Recovery Plan,
India = 125 cr, 65 cr Share.(as its a Class and Mass movie and Hrithik works well everywhere)
Overseas ...
here are earlier reports
Reliance Big Pictures acquires distribution rights of biggest blockbusters
BIG Pictures to distribute Hrithik Roshan starrer Kites 
Those who understood meaning of "tumhe pyaar kab tak na karein bhala" will get the meaning of my last comment ...
Also I am the biggest fan of Nadeem-Shravan's music and I like his music more than some of ARR's songs! 
Plagiarism aside - as every famous music director has copied some song at some time
Rajesh Roshan has given some great ...
From music to cricket- I remember telling Rikky that on consistency Pathan junior is a much better batsmen ...
rajen 10 September 2007
11:39:20 am
SRK has an item song in OSO? I thought he was the hero?
Nitesh 10 September 2007
12:11:56 pm
rajen…they are talking about Dard-e-disco
Nitesh 10 September 2007
12:12:52 pm
Sajid Khan – “I’d like to believe that SRK’s presence made a difference to my film(Heyy Babyy,”
- a classic case of muskaabaazi.
rajen 10 September 2007
12:44:25 pm
Wikepedia about Item song: The classic meaning of “item number” refers to highly sexualized songs with racy imagery and suggestive lyrics. The “item number” would feature an “item girl” who appeared in the film as a dancer, usually in a bar or nightclub, and was only in the film for the length of that song
rockstar 10 September 2007
12:47:42 pm
having male as item number is new trend in last 5 years srk did it in shakti and kaal,abhi did it in one love even hr is doing one in krazy 4
rockstar 10 September 2007
12:49:50 pm
The classic meaning of “item number” refers to highly sexualized songs with racy imagery and suggestive lyrics” mostly in remixes and old classic melodies
rajen 10 September 2007
12:51:56 pm
MY POINT WAS IF SRK IS THE CENTRAL CHARACTER IN A MOVIE,HE CAN HARDLY HAVE AN ITEM SONH.
jeegs 10 September 2007
12:54:44 pm
of all the male item songs loved one love it was classy and Abhishek looked awesome in it.
shakti looked vulgar while Kaal dhamaal wasstrictly ok.
Qalandar 10 September 2007
12:59:14 pm
gotta disagree there, i thought ishq kameena was quite good…
generally not a fan of the whole waxed chest phenomenon though, no matter who does it. Sallu has been a trailblazer here, and everyone is going where he went first!
My favorite song videos (includes several item numbers) here…
Fari 10 September 2007
01:07:41 pm
Who was looking at SRK in Ishq Kameena anyways.
akshay shah 10 September 2007
03:30:50 pm
Fari: you’d be surprised who’d be loo(droo)ling at who in ISHQ KAMEENA on NG;)!
SRK has done a “item” number before in KAAL….and indeed..Rakhi Sawant watch out!!!!
Sid 10 September 2007
04:00:27 pm
“I’d like to believe that SRK’s presence made a difference to my film,” There you go! So much for Akshay Kumars BO power! Even the director agrees SRK made difference to his movie. So opening of 27cr,7Cr goes to SRK.
20Cr between Akshay, Ritesh (He had more role here then in BM IMO) and Fardeen.
Doesnt sound too good fro Akshays BO power ha? Ha ha ha ! Just kidding guys …
Shahid 10 September 2007
05:47:51 pm
Waxed chests is so blah. Hairy chests would be great as it would fit in with the theme of all these retro films. Many heros in the seventies had hairy chests.
akshay shah 10 September 2007
05:57:43 pm
LOL Sid! hahaha…If only a few second appearence could make a film a super hit:-)
I guess the NL success factor was Rishi:P:P
akshay shah 10 September 2007
05:58:05 pm
The Ritiesh factor is definetly one to take in to account in comedies…
Sid 10 September 2007
06:25:54 pm
Like I said Bhai Just kidding.
Actually Shahid has a point here. but may be this song is not set in the seventies – it might be a song after birth ..