Chak De! India US Numbers

jayshah |

26 | August 13, 2007 at 2:34 pm | 58 views | Box Office Madness| Share

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Boxofficemojo

Gross – $351,887 –
Screens – 62
Per theatre Ave – $5,675

Veer Overseas Numbers

My take on CHAK DE INDIA (Hindi, 2007)

Eros Lied about KI numbers?

Estimate of Chak De India,Ghajini and Singh Is King

Wanted/DBH Sunday Numbers

There Are 26 Responses So Far. »

jayshah 13 August 2007
02:37:18 pm

Both US and UK numbers are low IMO. YashRaj are not having a good time in the US this year ! TRRP and JBJ both had poor numbers.

rajen 13 August 2007
02:44:47 pm

One of the reasons for lower numbers is limited patronisation by non-Indian SRK fans.

jayshah 13 August 2007
02:46:20 pm

SEI – $949,000
Guru – $760,000
Eklavya – $690,423
Partner – $584,245
Namastey London – $578,224
JBJ – $455,000
TRRP – $425,102
Cheeni Kum – $346,000

satyam 13 August 2007
02:53:15 pm

Yup this is a poor number for sure. But this indicates not enough interest for this film. Consider this, JBJ had a marginally higher per screen average (455k off 83 screens) and that film was rejected. TRP opened to a somewhat lower per screen average (425k off 85 screens) and this also was not liked much at all in the US.

Needless to say these numbers are not at all in the zone of a RDB or Guru, also ‘different’ films. And certainly SRK has the overseas advantage, even if things are not the same anymore as I keep suggesting (Don managed to be on par with RDB, Guru, LRM, Fanaa with a much lower per screen average and by having 40% more screens or so).

By the way Lagaan six years ago opened to double the per screen average that was 40% or so higher.

Now one might say that sports films perhaps do not have as much of a market with SRK’s base. Fair enough. Except that hrithik seems to have scored much better with his sci-fi flicks, even though these also do not have much of a market. Krrish had a per screen average that was double (643k off 59 screens), i.e. compared to CDI.

There might be some hope for the film if the WOM is strong here as well. In this case there might not be much of a drop next week. But in any case the more important thing here is that Yashraj have had a really bad year in their crown jewel overseas markets and SRK himself has been lagging behind his major peers in more ways than one (other than in a super-production like KANK, which also had other stars).

The Indian situation might be different though because a sports film all said and done still has the element of novelty there. Plus there are the Independence Day holidays. But again the follow through will be crucial.

rks 13 August 2007
02:53:29 pm

Well for any release in my friend circle, they would ask me “have you seen the movie”. This time no one bothered and I have to ask “did you see CDI”. Most of time they would ask how are the reviews (for CDI). I guess hype is low. But I think it will sustain better if no other releases in coming weeks. I agree with “India” in title, it is little no no for pakistani, bangladeshi and Srilankan crowd.

satyam 13 August 2007
02:57:04 pm

Thanks for that CK number Jay. That’s truly interesting specially since CK didn’t really attract much of a younger audience. This film had a 6800 per screen average off 51 screens. So there’s really no saving grace for CDI much as there wasn’t any for TRP and JBJ. But the second weekend could of course be better for the film as opposed to those two, especially JBJ which had a monumental drop!

Qalandar 13 August 2007
02:57:57 pm

rajen: I agree: I did manage to get two Pakistani friends to see CDI; one loved it; the other hated it (and wouldn’t have gone had we not made him come) and cursed me out.

rks 13 August 2007
02:59:38 pm

Q:”I did manage to get two Pakistani friends to see CDI”
Just wait when they return the favor by dragging you to a lollywood movie

rajen 13 August 2007
03:00:28 pm

Now lets see the Indian numbers this weekend.Am really curious.Otherwsie I am really chucked out about CDI.DONT WANT ANOTHER DISCUSSION ON THE MOVIE.

Qalandar 13 August 2007
03:01:33 pm

rks: no danger of that buddy; I don’t personally know any Pakistanis (including my relatives in Pakistan) who watch any Pakistani movies.

rohitkarnbatra 13 August 2007
03:24:54 pm

Very low numbers! I expected twice that, at least…

ravip1 13 August 2007
03:46:25 pm

the reason for lower numbers for chak de in the US is because
the movies were being played only 3 shows. Usually yash raj and srk films are played in bigger theater rooms but this time the capacity for the movie was around 50 people.

rks 13 August 2007
03:51:04 pm

ravip: Hall near me is playing 7 shows. Normally they play 4 shows.
http://www.laemmle.com/viewtheatre.php?thid=8

rks 13 August 2007
03:52:39 pm

I think this is first time they are playing on 2 screen if I take timings.

henry 13 August 2007
04:33:11 pm

I watched it on Sat night in a small theater, and even that was only 70% full. Kaafila was sold out. Yes, you read that right. This is Canada folks, and the Sikh community will support Sunny Deol no matter what. Ammotje Mann is also quite popular here after Hawayein, which is one of the biggest hits ever in Canada.

henry 13 August 2007
04:37:58 pm

KANK, last year, was sold out everywhere in the first week but it didn’t sustain because of WOM. But at least, everyone went to watch it at least once.

V-Z, a theater owner told me, recorded 7 straight houseful weekends. However, even this doesn’t come close to the kind of records that the said Hawayein and all Punjabi films starring Harbhajan Mann have set in Canada.

Aarkayne 13 August 2007
04:38:15 pm

The exhibitor here in Minneapolis was wondering if he should bring CDI back for a consecutive weekend showing. THe past weekend when he had only 4 shows(1 on Friday, 2 on Saturday and 1 on Sunday) he did not have a single sold-out show. He’s hoping the WOM in India and elsewhere on the coasts reaches here so that he has a decent take-in. So far the figures reflect the trend here as well. Its a movie that needs to be seen so that more movies such as this can be attempted.

satyam 13 August 2007
06:03:01 pm

Henry: I am amazed with that Kaafila story! LOL! I wonder what the takings must be like in Vancouver in that case! I must admit I was mildly attracted to this movie seeing the Poseidon-like wave in the previews. But then better sense prevailed!

sujith 13 August 2007
07:58:10 pm

hmmm.. On Friday as i said here the turnout at the theater was lower than usual (Cheeni Kum was more packed than this), guess the WOM didnt spread fast enough over the weekend…too bad

bollywhiz 13 August 2007
09:10:57 pm

this a very low total for a Shah Rukh Khan movie….it will interesting to see if the WOM helps the movie and to what extent..IMO CDI has a couple of weeks before Hey Baby hits the screens

Jesse 13 August 2007
09:14:53 pm

“Kaafila was sold out. Yes, you read that right. This is Canada folks, and the Sikh community will support Sunny Deol no matter what. Ammotje Mann is also quite popular here after Hawayein, which is one of the biggest hits ever in Canada.”

Disagree Henry. With myself belonging to the Sikh community of Vancouver I could say with full confidence that Sunny is close to a non-factor here(actually he sort of is despised post JBSN). The audience is going in because it is a Amitoje Mann film. Plus the film has been promoted extremely well(they got posters on street lamps, multiple radio interviews in which Amitoje claimed that he has made “sensible” cinema, etc.).

If you need proof: Sunny’s Hero did 285k off of 23 screens back in 2003. Whereas in the same year Hawayein(no stars here) did 410k just off 5 screens just solely off a Punjabi audience!! And keep in mind that this was pre-JBSN.

Jesse 13 August 2007
09:17:57 pm

On topic: The numbers are way too low for a SRK/YRF film even when the fact that CDI is “off beat” is taken into account.

bollywhiz 13 August 2007
09:26:35 pm

….and historically he has pulled in the crowds for virtually all of his movies, even Swades made 424K over the first weekend

akshay shah 13 August 2007
09:41:43 pm

Interesting about KAAFILA, though the hype for this movie in the Northern belt of India, and overseas countries was a bit

Qalandar 13 August 2007
10:18:33 pm

Henry: by contrast, I saw it Sunday night in NYC, and there were 50-60 people in the theater for a 1015PM show, i.e. maybe 30-40% full. This is an excellent turnout for a late Sunday show given the next day is a working day etc., and was more than I expected.

devesh 14 August 2007
08:14:50 am

a blow to CDI and SRK in plain and simple words… and unexpected for sure for me!
that number is indeed shocking, whatever the reason, and guess it shows not only the star metters, but also the theme… or maybe this star also matters no more??? but that we will realize with OSO and other forthcoming flicks..
i think maybe JBJ/TRRP being YRF duds this year also contributed to CDI bad opening, since CDI came from YRF also.. but thats just a thought, a may be!

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