After Amitabh and Shah Rukh Khan’s cold war, it’s the turn of Amitabh Bachchan and Salman Khanâ€™s apparent war to come out in the open. A source from Yorkshire, where this year’s IIFA awards were held, said that the so called cold war between the Bachchans and Salman was evident throughout the event. “Both the Bachchans and Salman Khan and his friends were trying to steal the show, and as a result two different camps were formed,” says a filmmaker on condition of anonymity. The Bachchan and Salman cold war became public, when Amitabh didn’t turn up till the last minute for the premiere of Emraan Hashmi’s Train, because Salman was present at the venue. “Throughout the event their itinerary was made in such a way that Salman and the Bachchans, including the newly married couple Abhi- Ash didn’t bump into each other. The organizers had a tough time managing the Bachchan and Khan camps,” says our source. And now the buzz is that due to the growing animosity towards the Bachchans, Amitabh will no longer don the role of IIFA’s brand ambassador. And guess who is in the rat race? Shah Rukh Khan… the Bachchan and Khan rivalry seems to be heating up!